Blog
What is it like to be a part of the Business Awards?
As a 2018 award winner in the category of Excellence in Innovation, I have first hand knowledge of the process, and am happy to outline the benefits and explain the details of taking part in the award process. If you’d like to know more, please send me an email. During…
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What’s My Why
What is it that I love to do, that makes time disappear? How did I find and harness my passion? What creative ways can I think of to monetise it online? I made a long list of all the activities that I love to do. Then I explored each one.…
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Social Media Mistakes
Dos and Don’ts of Social Media Ignoring comments vs being authentic and real. To ignore comments is to ignore your customers. Who does that? It’s just bad form. Every comment is an opportunity to create or keep a customer and build loyalty. Your customers have a voice, make sure you’re…
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Creative Apps for Social Media
Around every corner there are new apps and systems in place to help you produce your work. Social groups are another good way to ask about what’s out there. In this new world of sharing, there are others only to happy to fill you in on what you want to…
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Marketing is Broken
It’s made us stressed, broke, and sad. Fat, lonely and stressed. It’s made a society where more is believed to be better, to have over have not. The more we own, the more we desire. It’s caused us to live unhappy complex lives. Basically, we are living a monumental lie.…
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21st Century Marketing Paradigm
The 21st Century marketing paradigm reflects a customer centric mindset that turns marketers into healers where our role is to cue, restore health, soundness and spiritual wholeness. Guest speaker, Raj Sidodia at the launch of Conscious capitalism Australia, brought on many a ha moments for his disenchanted old school marketing…
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The Importance of Social Media
What’s My Why To drive visitors to your site, it’s imperative that you be influential. This is most cost effectively achieved through social media. The overall concept is to intrigue your potential customer, playing on their curious nature so you are able to entice them to visit your website and make a…
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Authenticity and the Journey
As an aspiring online entrepreneur, my driving force is gratitude; I live and breathe appreciation. I use new rules in Marketing, based on consciousness and authenticity. Gone are selling and pitching, welcome the greater good! Th number one key is to be myself. Being authentic and open minded, non-judgemental and…
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A Change for the Better
A new age of media has evolved into the present. Like many other would be conscious marketers before me, I have become aware. The existence of this very post on it’s own shows the great power it holds. Previously, this is a tale that would not have been told, not…
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Facing Forward
I’m standing in the backyard swimming pool of my parents house. This house has been my home for the past three years or so. Prior to that, we all lived well and without little, but the GFC and circumstances changed that. I hung on for as long as I could,…
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