The 21st Century marketing paradigm reflects a customer centric mindset that turns marketers into healers where our role is to cue, restore health, soundness and spiritual wholeness.
Guest speaker, Raj Sidodia at the launch of Conscious capitalism Australia, brought on many a ha moments for his disenchanted old school marketing audience. Dissatisfied with plugging products for the greedy and senseless. There must be more, we can't continue to consume like we have been, just buying and selling ourselves silly. Things must change for the sustainable future for the very existence of our children's children et all.
So I call you out, those who refuse to acknowledge the need to change. What is your purpose? Why do you do what you do? Are you not creative enough to discover within yourself the incredible capacity to heal the world through new age marketing? Look inside, trust your instincts and be guided by your intuition. Do what is right for the world and its future. Develop products for need, find the sustainable alternative, make them last and be good, not disposable and irresponsible. Join forces if you will, with other companies and businesses as a way to create a much better life for generations to come. Before it's too late.
Doing well is a result of doing good. That's what capitalism is all about.
Ralph Waldo Emerson