To drive visitors to your site, it's imperative that you be influential. This is most cost effectively achieved through social media.
The overall concept is to intrigue your potential customer, playing on their curious nature so you are able to entice them to visit your website and make a purchase. Trust is essential or no respect is earned, and without trust or respect, the chances of making a sale are slim. Gone are the days where"consumers" (I always hated that word) are sold to by screaming marketers with loud campaigns. Rather than turn up the volume and frequency of promotions to encourage unconscious binge like consumption, I encourage todays courageous leaders to really engage with people on a level that
Establishing credibility involves outlining your merits; stating those experiences and roles which have lead you to where you are today. I want to emphasise the importance and potential of real engagement as a form of promoting your business.
I want to apply conscious marketing to the small business community, a community of entrepreneurs who are brave enough in today's world to make a real go of things, a community that really need and appreciate help, on that pulls together as a team for the greater good.
Finding the right level of authentic engagement is crucial, and is usually served best by real life authenticity, not forced or fake, but genuine. In doing this, the people on your team are your best asset. Finding those team members whose values and ethics line up with your own, finding a team that you are best able to nurture and nourish, finding a team that will provide authentic engagement every step of the way through every interaction with your customers is nothing but other than crucial, and will ensure the very best results for your business.
Social Media has given speed to the mighty power of word of mouth marketing, in a way no one could possibly have foreseen. It has turned the traditional advertising world on its head, and made way for a much more interactive method of delivering customer service and sales. From a business viewpoint, social media is the primary and most effective way to connect with your tribe and engage with them. It is not a passing trend that will come and go. It's totally changed the communication landscape for the better, and thankfully it is here to stay.
In order to turn a profit, there must be sales. In order for there to be sales, there must be leads. These fundamentals haven't changed. However, a more conscious and engaging approach is to draw a crowd, and let your influence push sales across the line. For this kind of power to be wielded responsibly, the basic principles of the outbound material needs to be within very specific parameters. Your social media must be used to raise awareness, provide inspiration and entertainment. It must never be salesy or pushy, and must not focus on price, features or specifications. It needs to be all about the end user. Show your product being used, display it's benefits and provide advice and share information, don't sell, but teach.
Marketing is no longer about the stuff that you make, but about the stories you tell.